ETHOS

By The Sun is created for those who find comfort in simple beauty, align consciously with earth, and exude humble confidence. No matter where they are in the world, they emulate an all encompassing feeling of being by the sun. Designed by Kelsey Robinson Cook & Sarah Nimptsch, By The Sun draws inspiration from natural textures of tones. Creating a sense of effortless ease manifested into tangible pieces. Serving to bring form & function from small to tall. From sea to sky - our pieces are made for travel, or for wandering the great indoors. Each collection features swim and apparel that are designed to compliment each other. By The Sun embraces our inner yearning for ease & simplicity. Featuring fabrics and color ways reminiscent of wavy breaks, and skies of all phases. Reflections of nature require nature to be reflected. Our core lies deeply rooted in our unwavering values of conscious production.We hope By The Sun emulates a feeling of inner beauty in your most natural state.